Chiliz Group expands reach with 51% OG Esports acquisition
The Chiliz Group had taken a major step by buying 51% of OG Esports, a top esports team. This deal gives Chiliz control and sets the stage for new growth. OG’s co-founders, Johan ‘N0tail’ Sundstein and Sébastien ‘Ceb’ Debs, will now focus on building the team’s strength in matches. Meanwhile, Xavier Oswald takes over as the new CEO to lead the organisation forward.
Chiliz runs a sports blockchain platform that enables fans to connect with teams through fan tokens. These tokens give fans perks like voting on team gear and special events. OG was the first esports team to launch fan tokens on Socios.com back in 2020. Since then, OG’s fan token has grown in value and hit a $100 million market cap.
This success helped Chiliz improve its fan token technology and made OG a key example of how these can boost fan engagement and create real value.
